What an amazing few days we had at the Summer Good Food Show 2026 at the NEC Birmingham this June! 🍬

It may have been a little while since the show, but we wanted to take a moment to look back at what was such a fantastic event for us.

After attending the Winter Good Food Show in 2025, we were absolutely delighted to return to the NEC Birmingham in June 2026. It was brilliant to see some familiar faces who had visited us at the winter show, as well as meeting so many new customers, fellow exhibitors and food lovers.

We always love attending the Good Food Show events, and the Summer Good Food Show 2026 was certainly one to remember!

From setting up our stand and introducing lots of new sweet flavours to running our Crack The Safe challenge and chatting with customers throughout the event, it was a busy few days, but absolutely worth all the hard work.

Our Summer Good Food Show Stand at NEC Birmingham

Getting our stand ready for the Summer Good Food Show took a huge amount of preparation.

There was plenty to organise before the show opened, from transporting and arranging our sweets to making sure everything looked amazing and was ready for visitors.

It took a long time to get everything set up, but once we saw the finished stand, we knew it had been completely worth it!

We wanted our stand at the NEC Birmingham to be colourful, welcoming and, most importantly, packed full of delicious sweets for visitors to discover.

And we were so pleased with the response.

Sharing Our Stand with The Black Liquorice Company

We were also really pleased to share our stand with The Black Liquorice Company, who brought along their delicious selection of liquorice and sweets.

It was fantastic having them alongside us and giving visitors even more delicious treats to discover.

We always enjoy meeting other exhibitors at these events and hearing about their businesses, products and stories. There are so many fantastic independent companies exhibiting at the Good Food Show, and it's one of the things that makes attending these events so enjoyable for us.

40+ Sweet Flavours – Including Our New Flavours

One of the highlights of the Summer Good Food Show was introducing lots of new sweet flavours to our customers.

We love bringing something new to our events, and we were thrilled with how well the new flavours went down.

There were lots of people trying new sweets, discussing their favourites and discovering flavours they hadn't tried before.

With 40+ different sweet flavours available from our online sweet shop, there's always something new to discover, whether you're a fan of fizzy sweets, gummy sweets, fruity sweets, liquorice, chocolate or classic favourites.

If you discovered a new favourite at the NEC in June, don't worry – you can order your favourites online and enjoy them all over again!

Crack The Safe – Win £200 Worth of Liquorice!

We couldn't attend the Summer Good Food Show without having a little fun!

Our Crack The Safe challenge gave visitors the chance to guess the code to our safe for the opportunity to win an incredible £200 worth of liquorice.

It was fantastic seeing so many people having a go.

There were some very confident guesses, plenty of excitement and lots of people trying to work out the mysterious code!

We loved seeing everyone getting involved, and it was a brilliant way to interact with visitors and make our stand even more memorable.

Thank You to Everyone Who Visited Us in June

A huge thank you to everyone who came to visit us at the Summer Good Food Show 2026 at NEC Birmingham.

Whether you bought something from us, tried one of our new flavours, entered our Crack The Safe challenge, came over for a chat, told us about your favourite sweets or simply stopped by our stand, thank you!

As an online sweet shop, we don't always get the opportunity to meet our customers face-to-face, so being able to chat with so many of you in person means a lot to us.

We received some absolutely amazing feedback during the show, and hearing how much you enjoyed our sweets made all of the preparation and hard work worthwhile.

Did You Love Our Sweet Cables?

If you came to our stand in June and loved our sweet cables, don't forget that you can order them online!

Maybe you picked up a bag at the show and have already finished them – or perhaps you're still thinking about the sweets you tried.

Either way, there's no need to wait until our next event.

You can browse our online sweet shop and order your favourite sweets from the comfort of your own home.

And if the sweet cables weren't your thing, don't worry! With 40+ sweet flavours to choose from, we're sure you'll find something you'll love!

Missed the Summer Good Food Show?

If you didn't manage to visit us at the NEC Birmingham in June, don't worry!

Although the Summer Good Food Show 2026 has come and gone, we're always looking for the next opportunity to meet our customers at another event.

We absolutely love attending food shows, markets and events, meeting new people and chatting with other exhibitors about their amazing businesses.

So, if you missed us this time, keep an eye on our events calendar.

We'll be adding information about our upcoming appearances as soon as we have them.

Who knows? You might see us at a show near you next!

Looking Back at the Summer Good Food Show 2026

Looking back, the Summer Good Food Show 2026 at NEC Birmingham was a fantastic experience for us.

The long hours of preparation, setting up our stand and getting everything ready were all completely worth it when we saw how many people came to visit us.

We loved introducing customers to our new sweet flavours, seeing so many people take part in Crack The Safe, sharing our stand with The Black Liquorice Company and, most importantly, meeting so many wonderful sweet lovers.

Thank you to everyone who supported us in June.

Whether you bought a bag of sweets, had a chat, entered our competition or simply stopped by to say hello, we genuinely appreciate every bit of support.

And if you loved your sweets from the show, don't forget to place your next online order!

With more than 40 sweet flavours waiting to be discovered, there's always another sweet treat to try.

We hope to see you at another show soon!

Keep an eye on our events calendar and follow along with our journey – we'll see you at the next one! 🍭